Upon completing her course she worked at designer companies, as well as discount department stores. To refine the skills of two very different customers. Through this La Mela could see that there wasn't a happy medium between a designer or department store.
La Mela began to research and surveyed countless women to get down to the core of what strong, independent women want. They want to feel comfortable, confident and independent when leaving the house at a reasonable price.
Rocco fashion has a good understanding of the fashion industry and through many years of surveys and research, Rocco Fashion have found that many women struggle to find something simple, elegant, comfortable and most importantly reasonably priced.
Through extensive market research and our great knowledge of our customer base we provide style inspiration moodboards and features to make sure you stay ahead of the crowd when it comes to styling your Rocco Fashion item, allowing you to stay Fashion Forward and ahead of the Fashion pack!